One World: Together at Home was lauded as the new generation’s Live Aid. But in a year defined by a global pandemic, many are struggling to adjust to the worldwide entertainment shift.
Prior to the Covid-19 outbreak, entertainment and media were continuing on the trend of becoming more internet-based. Despite this, live concerts kept their popularity. One World represents the new normal.
The event, co-created by Lady Gaga and WHO, raised over $120 million for coronavirus relief efforts and garnered nearly 21 million viewers, ostensibly a success. Still, for a population already overwhelmed by internet fatigue during quarantine, the whopping six-hour pre-concert was a poor intro to the 2-hour main event.
The best and funniest moments of One World came not from the performances, but the venue. The intimate nature of a live streamed concert allows viewers to experience celebrity homes from the inside. Notably, Twitter had a meltdown over Charlie Puth’s unmade bed, and John Legend chose to perform in front of a shelf full of Grammys.
The main problem with the format of online concerts is this: we can only consume so much media in one day. The eye strain alone of sitting in front of a computer screen for eight hours is a huge drawback for those who may have been interested in the premiere.
Ultimately, while One World was a good effort, it fell somewhat flat.