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MagicLeap Technology Not Yet Ready

When I first heard the grandiose descriptions of the technology that MagicLeap, “the world’s most secretive startup” was producing, I dismissed it as an overwrought marketing scheme. After viewing the few demos that the company has posted, however, I can’t wait until the product is on the market.

Rony Abovitz, MagicLeap’s CEO, calls the technology “MR,” or “Mixed Reality,” which means a technology that blurs the line between what is real and what isn’t.

With the proposed MagicLeap technology, one can produce any construct desired. For example, let’s say you look at a pair of shoes that you like. With this technology, you could overlay the shoes over your feet to see how they would look-in real time.

This technology has obvious implications in all aspects of life, from entertainment to healthcare.  But the company is not quite far along enough yet to have a product on store shelves in the near future.

The typical secrecy of the company was broken recently with a few leaked pictures of the latest phase of its product. Unfortunately, it seems that currently it’s a clunky backpack, with two separate, cumbersome battery packs-a far cry from the convenient, magical spectacles that the company could one day produce.

It looks like we will have to wait for the world promised by MagicLeap. Anything that can bridge reality and fiction, however, is worth waiting for.

See the demo of MagicLeap Technology (without CGI):


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