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Apple’s Big Bet on the Big Screen

Apple announced the new iPad Pro and Apple Pencil on 9/9/2015.

Since its initial launch five years ago, the iPad has failed to prove itself a serious product. Due to its lack of multitasking capabilities and limited input controls, it has never posed a serious threat to traditional laptop and desktop computers.

This year, however, Apple worked to mitigate these issues with a software update, iOS 9, and a new, larger iPad Pro to be released this fall. With iOS 9, Apple’s new mobile operating system, iPads can run two apps at the same time, and there is enhanced support for external keyboards. The iPad Pro, on the other hand, features a 12.9 inch screen, which is large enough for a full-sized virtual keyboard, and it has more screen estate for apps to provide interactive experiences.

Besides improving the software, Apple also placed an emphasis on the iPad Pro’s powerful hardware. This device is two times faster than the iPad Air 2, putting the tablet’s performance in line with low-end laptops. In addition, Apple introduced the Smart Keyboard and Apple Pencil (a stylus) to complement the iPad Pro.

Whether this new addition is enough to correct slumping iPad sales still remains to be seen. Despite being aimed towards enterprise and travelers, its $799 price tag puts it in the price range of full Windows laptops and the MacBook Air. To bridge the gap, Apple is relying on developers to make the future generation of killer iPad apps. If this strategy pans out, the iPad line may soon outgrow its current role as a larger iPhone.

by Raymond Cao’17


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