Academy is not the first to take a bite into this fad. Ellen Degeneres advertised them on her show, and and every TED conference puts it in the show’s gift bags. This sensation has also taken over the shelves and retail websites of various large department stores including J.Crew, Nordstrom, Jack Spade, and Neiman Marcus. They were even sold in Starbucks nationwide before completely selling out.

S’well additionally publicizes its collaboration with UNICEF, to aid in providing clean and drinkable water to children worldwide.

So what’s not to love? Its price. At $45 dollars a shot for a 25 oz. bottle, one has to wonder if this item is a fashion trend or a status symbol.

You may be excited to buy this technologically advanced bottle, but your wallet will likely not feel as S’well.