It’s no secret: golf is dying. Television ratings have fallen, fewer people are interested in playing the sport, and the golf market is in the rough, as shown by Nike Golf’s recent departure from the equipment industry and Golfsmith’s file for bankruptcy.
In the wake of this downfall—if the future of golf still has a silver lining—is Topgolf.
The driving-range-meets-sports-bar-meets-social-lounge is doing everything that the traditional golfing world aspires to do: it attracts people of all ages, requires no previous experience, and is making golf fun in a short amount of time. Players hit micro-chipped golf balls at targets on the range where their distance and accuracy are equated to points that can be tallied for competitive games with other players.
The Dallas-based company currently has 35 locations across the U.S. with each multi-level complex housing numerous hitting bays. Each climate-controlled bay includes a mini-lounge with furniture, speakers to play your own music, and big-screen TV’s to watch Sunday Night Football with your friends.
Customers can order high-quality food and beverages and have them delivered directly to their hitting bays. Other amenities include patio lounges, dining rooms, and even outdoor swimming pools at some locations.
The nearest Topgolf is located just outside of Cincinnati with prices ranging from $25-$45/hour for each hitting bay, which includes up to 6 players. Membership options are also available.
Topgolf’s combination of golf, food, and fun reaches out to a broad demographic of customers and is exactly what the golfing world needs to stay afloat.
So regardless of whether you’re an avid golfer or a novice, Topgolf is the new hotspot for socializing with friends, hosting a party, and even watching the biggest sporting events.